Are you perplexed by the many SEO types? Don't be concerned, though. Each "kind" of SEO isn't even close to being its own field of study. In general, each "type" is defined by a set of linked strategies or tactics used to anything that evolves on its own (think: website pages, blog posts, target audience, locale, or something like that) as small companies begin to enhance their SEO, they should be aware of the following 7 categories.

WHITE HAT SEO

In a nutshell, when you think about SEO, you probably think of things like keyword research, content optimization, Meta descriptions, page speed optimization, and so on. White Hat SEO is the term used to describe these methods.

BLACK HAT SEO

Black Hat SEO is a sort of SEO that you should avoid at all costs. It's made up of malevolent practices and strategies aimed at "outsmarting" search engines and gaining a better ranking. Keyword stuffing, cloaking, and stealthy redirection are examples of Black Hat techniques.

ON-PAGE SEO

On-page SEO is concerned with optimizing elements on a webpage, blog post, or other comparable pieces of content. In other words, on-page SEO is concerned with every editable or optimized able aspect of a website. Consider things like easy website navigation, optimal pictures, and high-quality content.

GLOBAL SEO

The goal of global SEO (also known as international SEO) is to target visitors from various nations, regions, or demographics. Some websites, for example, are set up to automatically modify language settings dependent on the visitor's location. As a result, adding href lang tags to a website may be classified as global SEO.

LOCAL SEO.

If a small business wants to boost its online exposure in a specific area, local SEO tactics should be considered. To begin, make sure the business name, address, and phone number are identical across the board on the website and across all social media pages, and register/verify the company in search engines.

OFF-PAGE SEO

Consider off-page SEO as a strategy to improve internet exposure by using pages you don't control in a White Hat manner. Legitimate link development, social media presence via social media marketing, obtaining REAL reviews, and press releases are all examples of off-page SEO techniques.

TECHNICAL SEO

Technical SEO refers to the more technical ways for optimizing a website so that search engines can better crawl it. Improve the performance of your website, acquire an SSL certificate, restore broken links, make it mobile-friendly, and include a Sitemap, for example.